Job Description

Job Description

Job Description

Job Title: Public Relations Director

Reports To: S VP Public Relations/Food

Role : Public Relations

Utilization Category: Level 2

Location: Proximity to Minneapolis office preferred.

OVERVIEW

The public relations director is responsible for a variety of functional roles and responsibilities within the Public Relations and Reputation Management team. This includes leading client strategy, development and implementation of public relations plans, media relations, influencer communcations and event support. As with every level of PR practitioner, the PR director helps maintain a favorable public image for clients as well as Curious Plot.

RESPONSIBILITIES & SKILLS

• Lead role in strategic planning, developing innovative ideas for campaigns.
• Writing for a variety of needs/channels, such as key messaging, media releases, thought leadership articles, etc.
• Media pitching and ownership of media relationships.
• Active engagement with Integrated Client Team (ICT), when assigned with relevant clients.
• Manage and mentor direct reports
• Foster learning through delegation and workload management of junior team members
• Serves as first point of PR+RM contact with client, including presentation of plans and managing expectations.
• Ensure projects are on time, on budget and on strategy.
• Stay current on PR trends and tools.
• Lead and execute regular monitoring and reporting to clients.
• Lead and manage influencer activations.
• Provide point of view/insights regarding return on investment; work closely with integrated team to best represent a complete metric story.
• Effectively manage up with supervisors.

EDUCATION & EXPERIENCE

• Bachelor’s degree in PR, journalism, communications, English, marketing or related field.
• Minimum of 9 years of experience in journalism or communications.
• Experience working with food and ag CPG companies and/or commodity boards preferred. Nutrition communications experience is beneficial.
• Proficiency with various technology tools including Microsoft Office suite.
• Agency experience is strongly preferred.

ROLE COMPETENCIES

• Proven strategic skills and ability to lead clients
• Outstanding oral and written skills
• Strong editing skills with excellent attention to detail
• Strong team-management skills
• Strong interpersonal and presentation skills
• Always have a strong point of view
• Ability to manage priorities for self and others
• Ability to deliver work on time and on budget – and ensure rest of team does same
• Innate curiosity and desire to always know more
  

SUCCESS AT CURIOUS PLOT

Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food, agriculture and companion animal health (pet). We help set strategy, align teams, frame opinions, manage reputations and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies :

• Composure
• Client Focus
• Functional/Technical Skills
• Priority Setting
• Problem Solving
• Peer Relationships
• Dealing with Ambiguit

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