Job Description

Job Description

Job Description

About Incline Marketing Group:

Incline Marketing Group is a dynamic, fast-growing marketing agency based in the heart of St. George, Utah. We specialize in providing cutting-edge marketing and PR solutions to businesses across a variety of industries.

Our goal is to elevate our clients’ brand presence through strategic, targeted communication efforts that drive growth, engagement, and lasting impact. We are seeking an enthusiastic and driven Public Relations Manager to join our team.

If you're passionate about public relations, local insights, and have a strong drive for success, we want you to help us tell compelling stories that shape our clients' reputations and enhance their visibility in the marketplace.

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As the Public Relations Manager, you will be responsible for developing and executing PR strategies that align with client goals and elevate their brands within the local and national media landscape. You will act as a key liaison between the agency, the community, and the media, driving positive press and engagement while ensuring a consistent, strategic brand voice across all communications channels.

Your local insights will be invaluable in guiding and shaping media outreach and public-facing initiatives. This role requires a confident, creative, and highly organized individual who thrives in a fast-paced environment.

1. Public Relations Strategy Development:

• Design and implement comprehensive PR strategies to meet client objectives, including media outreach, press releases, and event planning.
• Provide strategic counsel to clients on managing their public image and navigating crisis communication as necessary.
• Develop and maintain long-term, strong relationships with local and national media contacts, influencers, and key community stakeholders.

2. Media Relations and Outreach:

• Proactively pitch story ideas and press releases to local and regional media outlets (newspapers, magazines, TV, radio, online platforms).
• Secure media placements and interview opportunities that generate positive publicity for clients.
• Monitor media coverage and track public sentiment to adjust PR tactics as needed.

3. Content Creation & Messaging:

• Write and edit press releases, media advisories, speeches, and other PR materials.
• Develop and maintain client-specific media kits and brand messaging guides.
• Oversee the creation of engaging content for social media and other digital platforms to complement PR campaigns.

4. Event Planning & Management:

• Plan, coordinate, and execute press conferences, media events, community outreach programs, and promotional activities.
• Work with clients to organize local events and sponsorships to increase brand visibility and community involvement.
• Manage logistics for PR events, ensuring smooth execution and effective media coverage.

5. Client Management & Consultation:

• Serve as the main point of contact for clients, providing regular updates and strategic guidance.
• Provide counsel on how to leverage media opportunities for brand building and growth.
• Work collaboratively with internal teams to ensure that PR efforts align with broader marketing strategies.

6. Reporting & Analytics:

• Track and report on the success of PR campaigns and media coverage.
• Analyze press coverage and public sentiment to gauge the impact of PR efforts on brand perception and make adjustments where necessary.

7. Local Community Engagement:

• Leverage your knowledge of the local St. George and broader Utah market to identify unique PR opportunities that resonate with the community.
• Build relationships with local businesses, influencers, and organizations to amplify client presence and reputation in the area.

• Education : Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Experience : Minimum of 3-5 years of experience in public relations or communications, preferably in a managerial or leadership role. Strong track record of successful media placements and strategic PR campaigns.
• Skills :
  • Excellent written and verbal communication skills.
  • Ability to craft compelling narratives and messages for diverse audiences.
  • Strong understanding of media landscape, especially within the local market in St. George and southern Utah.
  • Proven experience managing client relationships and expectations.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
• Personality Traits :
  • Strong drive, energy, and personality to thrive in a competitive PR environment.
  • Self-starter with a proactive mindset and the ability to work independently.
  • Collaborative team player who enjoys working in a fast-paced, creative environment.
  • Demonstrated passion for local community involvement and support.

• Local Impact : As a member of our team, you’ll have the opportunity to make a direct impact in the St. George community, shaping the way businesses interact with the public.
• Growth & Development : We offer a dynamic and supportive work environment where your professional growth is encouraged and supported.
• Collaborative Culture : Work with a team of passionate and talented individuals who believe in the power of great marketing and communications.

Interested candidates should submit a resume and a cover letter outlining their relevant experience and why they’re the perfect fit for this role with your online application.

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