Senior Vice President of Marketing
About the Company
Top-tier marketing firm
Industry
Marketing and Advertising
Type
Privately Held
About the Role
The Company is seeking a Senior Vice President of Marketing to lead the planning, development, and execution of comprehensive marketing and consumer strategies. The successful candidate will be responsible for overseeing digital marketing, advertising and media planning, public relations, social media, influencer marketing, and e-commerce growth strategies. This role requires a leader with a proven track record in managing complex marketing strategies across multiple brands, particularly in the B2C and B2B sectors. The SVP of Marketing will also be tasked with balancing brand and performance marketing, managing a P&L, and ensuring the marketing team is aligned with the company's growth objectives. Applicants for the Senior Vice President of Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA being mandatory. The ideal candidate will have at least 15 years of strategic marketing experience, including a minimum of 5 years in a CMO or equivalent leadership role. Key qualifications include expertise in multichannel marketing strategies, a strong background in digital and e-commerce marketing, and a proven ability to build and lead high-performing marketing teams. The role demands a leader with exceptional skills in brand building, media planning, and corporate social responsibility programs, as well as a resourceful, collaborative, and data-driven approach to decision-making. The candidate should be digitally native, with a background in e-commerce-heavy environments, and possess a growth mindset with the ability to execute both tactically and strategically.
Travel Percent
Less than 10%
Functions
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