Job Description
Position Summary
The Social Media Marketing Specialist is a client-facing role responsible for assisting multiple social media accounts management and development/ execution of campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The position will report to the Social Media Marketing Manager, may report to the Group Lead and may occasionally report to the CEO of the company.
Requirements
Essential Job Functions & Responsibilities:
Client Proposals:
- Assist in the development of client proposals for social media account management plans
- Ensure proposals meet client needs and goals
Strategy & Campaign Planning:
- Collaborate internally and externally to create effective, result driven social media marketing strategies for entertainment productions
- Plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation:
- Develop submission plans for social media account and implement them
- Ensure consistent brand messaging across the web and various social media platforms
- Engage with users and provide responses to social media inquiries, messages, and comments
- Ensure submission plans are executed efficiently and effectively
Content Development:
- Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc
- Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production
Analysis:
- Collect and analyze data related to social media accounts and campaigns to track performance and identify areas for improvement
- Conduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factors
- Use analysis to improve social media marketing strategies and campaigns
Client Reporting:
- Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects
- Present reports to clients and communicate results in a clear and effective manner
Other Common Job Functions
- Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
- Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
- Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
- Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
- Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements:
Required:
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of experience with Social Media Marketing
- Excellent written and verbal communication skills in English
- Familiar with social media trends and current entertainment
- Social Media (Twitter,Instagram,Tik Tok,Facebook) heavy user (Privately and professionally)
- Likes and is familiar with Japanese Anime/Manga
- Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred:
- Experience working in the entertainment industry
- Experience with Social Media advertising
- Ability to speak and read Japanese
Desired Skills and Abilities:
- Excellent verbal and written communication skills
- Ability to work collaboratively in a team environment
- Strong analytical and problem-solving skills
- Ability to multitask and prioritize tasks in a fast-paced environment
- Passion for entertainment and pop culture, including film, TV, and video games
Benefits
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
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